Why Small Businesses Shouldn't Just Jump Into Content Marketing
Why Small Businesses Shouldn't Just Jump Into Content Marketing Isaac Jeong Co President at MetaLinkd SEO & Digital Marketing Facebook and Instagram are platforms with immensely underpriced attention, a statement that is consistently made by the social media guru, Gary Vaynerchuk. What does he mean by this? Simply put, it's a whole lot cheaper to run ads on these platforms vs print ads on magazines while still having equal, or sometimes more, reach to a targeted audience. So, it's a given that all businesses should jump right in, right? I'll be answering this throughout the post. As a content creator myself, I stay pretty active on Instagram. I spend a considerable time observing the changes that are occurring on the platform, particularly on the type of content that's being put out by business profiles. More recently, I see a lot more ads from businesses on my story feed on Instagram. It's great that businesses are starting...
